September/October 2016 Issue

 Advertising: Through the other end of the mirror 
By Mr. Pratulya Chand, PGDM 2016-18
Student Exchange Program to the University of Bordeaux 
By Mr. Griffin Varghese, PGDM 2015-17

Understanding Augmented Reality 
By Ms. Nadia Fernandes, PGDM 2015-17

A Summer Internship Experience 
By Ms. Prerna Nath, PGDM 2015-17

Book Review Case Study Analysis
Book Name: THE FIRM By John Grisham 
Reviewed By Mr. Aman Dhawan, PGDM 2016-18 From a Start-up to a Brand 
By Ms. Sonal Gangwar, PGDM 2015-17

Interactions with Corporate Guests
Prof. Fabrice Galia 
Burgundy School of Business
Dr. Prasanna Chandra 
Director, Centre for Financial Management (CFM), India and Former Professor- Finance, IIM Bangalore

Mr. Arun Nayar 
Director – HRD, Infrastructure, Facilities and HSE, Safran Engineering Services India
 Mr. Raj Singh 
Alumnus of SDMIMD and
Vice-president, KPMG Advisory
Services Pvt. Ltd

Mr. Sunil Subramaniam 
AVP-HR at Blue Ocean Market Intelligence

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