March 2015 – Convocation Issue


How to Read your Customer’s Mind?
By Mr. Prashant Kumar Choudhary, PGDM 2014-16

“Spin” – A Forgotten Trick in B2B Sales
By Mr. Vishal Gupta, PGDM 2014-16

Spin selling in B2B situations
By Ms. Yashasvi S, PGDM 2014-16
Case Studies
Report on Tindipotha
By Mr. Tariq Bin Reyaz, Ms. Amsha, Mr. Surya Teja & Mr. Anand R, PGDM 2013-15

YOGA INDEA – Taking Yoga International
By Mr. Chinnappa N C, Mr. Shreyanka Rai, Mr. Nishanth M S & Ms. Swathi Rao, PGDM 2013-15
Book Review
Marketing 3.0: From Products to Customers to the Human Spirit
By Mr. Dinesh, PGDM 2013-15

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