September/October 2016 Issue

 Advertising: Through the other end of the mirror 
By Mr. Pratulya Chand, PGDM 2016-18
Student Exchange Program to the University of Bordeaux 
By Mr. Griffin Varghese, PGDM 2015-17

Understanding Augmented Reality 
By Ms. Nadia Fernandes, PGDM 2015-17

A Summer Internship Experience 
By Ms. Prerna Nath, PGDM 2015-17

Book Review Case Study Analysis
Book Name: THE FIRM By John Grisham 
Reviewed By Mr. Aman Dhawan, PGDM 2016-18 From a Start-up to a Brand 
By Ms. Sonal Gangwar, PGDM 2015-17

Interactions with Corporate Guests
Prof. Fabrice Galia 
Burgundy School of Business
Dr. Prasanna Chandra 
Director, Centre for Financial Management (CFM), India and Former Professor- Finance, IIM Bangalore

Mr. Arun Nayar 
Director – HRD, Infrastructure, Facilities and HSE, Safran Engineering Services India
 Mr. Raj Singh 
Alumnus of SDMIMD and
Vice-president, KPMG Advisory
Services Pvt. Ltd

Mr. Sunil Subramaniam 
AVP-HR at Blue Ocean Market Intelligence


SDMIMD is known for creating inspirational business leaders and entrepreneurs. It has always provided a great platform for students to showcase their talent. “Dimensions”, the official student magazine of SDMIMD is one among those platforms. It gives the student a platform to showcase his/her writing skills and other general interests other than curricular topics.

The October Issue of the Dimensions Magazine contains articles, case studies, and book review contributions from the students of SDMIMD. It also contains transcripts of interviews that the students had conducted with corporate personages over the course of the academic year 2016-17. The transcripts provide valuable insight to not just the students, but also to anyone interested, about the recent-day corporate world and its expectations from Business-school graduates.

All put together, the October issue serves as an interesting read, covering broad topics that form a large part of the present day discussion in the corporate arena.

We at Team Dimensions would like to thank our Director Dr. N.R. Parasuraman, and our Deputy Director Dr. H. Gayathri for their constant support and guidance. We would also like to extend our whole hearted thanks to Prof. R. Sugant, and all of our own faculty for being there with us and guiding us whenever we had any problems. This magazine would not have been completed if we had not got timely guidance, support and motivation from Sir. Sunil M. V and Mr. Rajashekar S.

In case of any doubts, corrections, comments, suggestions or criticism, please feel free to get in touch with us at

Happy Reading!!

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